Homes for Real Life Campaign
Main Objective: Create a cohesive home sales campaign for Sun Communities
Campaign Length: Ongoing/Annual
Target Audience: Everyone
Update Current Website Pages:
- Sun Communities Homepage
- Buy A Home Page (sales landing page)
- Our Communities
- Rent A Home
- Relocate A Home
Create Driver Assets:
- Emails
- HTML5 Ads
- Dynamic Ads
- Social Ads/Posts
Print Assets
Homes for Real Life Launch Email
Title: Homes for Real Life
Are You Ready to Stop Renting?
As our valued resident at [Community Name], you already know that we offer beautiful and affordable homes for real life. But did you know that it’s easier than you think to stop renting and become a homeowner? That’s where we can help.
Let our team of experts help you through the process of purchasing your current home, or you can upgrade and choose another home within the community. You can even use the credits you’ve earned while renting to put toward your purchase, which could lower your monthly payment!
There’s never been a better time to become a homeowner. Let us help you on your journey. For more details, call [BDS Name] on our Sun Homes sales team at [BDS Phone Number].
CTA: Find Homes (links to community inventory)
Homes for Real Life HTML5 Ads
