Earth Day & National Park Week Campaign
Main Objective: General awareness/fundraising campaign around Earth Day during National Park Week, correlating with Sun’s National Park Foundations partnership.
Campaign Length: Ongoing/Annual
Target Audience: Everyone
Websites
- Homepage Module
- Landing Page
Create Driver Assets:
- Emails
- Social Ads/Posts
- Video Asset
- Newsletter
- Blog Post
National Park Foundation Landing Page
Earth Day & National Park Week Email
Earth Day & National Park Week Launch Email
Subject Line: Do You Love the Outdoors? ❤️
Preheader: We’re Celebrating National Park Week
Title: Celebrate Earth Day by Giving Back
Sun Outdoors honors Earth Day and National Park Week by supporting the National Park Foundation based on the power of your actions!
During the week of April 20-28, 2024, we will donate $10 for every reservation booked and $2 for every like, share, or comment on our social media channels.
Our total donation commitment to the National Park Foundation includes a minimum of $50,000 and a maximum of $100,000 during National Park Week. These efforts help protect these natural treasures that tell our story and educate us about the past while providing inspiration for our future.
CTA Button: Learn More
National Park Module
Supporting the National Park Foundation helps protect our national parks. These national treasures will allow us to create personal connections to our natural world for generations to come.
CTA Button: Donate Now
National Park Foundation Video Story Board
National Park Week Print Flyer
National Park Foundation Native Blog Post
Title: Let’s Celebrate Earth Day
Meta Description:How are you celebrating Earth Day on April 22? You can find countless activities and events that help bring awareness to the benefits of preserving our natural environment.
